Sharing Jesus With a Consumer Culture
About the Book: The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople-people who are intimidated and embarrassed by the word “evangelism” and who show more enthusiasm for their gadgets than their God.
What would life look like if we stopped mass-marketing Jesus and started marketing our faith like Nike and Apple market their products–sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior.
Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and encourages readers how to share their faith in ways that are honest, authentic, and, most importantly, effective.
Tim Sinclair is a radio personality on one of the top Christian morning shows in the country, Mornings with Tim and Pam. For over a decade, he has been helping radio stations and various other businesses creatively and effectively market themselves. His award-winning productions have been heard on more than 2,000 radio stations worldwide and recent clients include McDonald’s, Word Records, Moody Press, and the country’s most-listened to Christian nonprofit radio station KSBJ/Houston. Tim has written for CCM Magazine and the Huntsville Times. For more about Tim, please visit his website, http://www.tim-sinclair.com.
Endorsements:“Well-researched, well thought-out, and well-written, Branded has given this generation of Christ-followers not just something to think about, but something to do.” –Dr. Will Davis Jr., Sr. Pastor, Austin Christian Fellowship, author Pray Big
“Anyone interested in representing Jesus well needs to read this book.” -Dr. Joe Stowell, President, Cornerstone University
As a radio personality of a top Christian morning show, Tim Sinclair, in his book, Branded, writes in a different format than most books, which adds a distinct touch. It’s written like a radio advertisement. As on radio, he attempts to “allow you, as the reader, to fill in the gaps with your own imagination, experience, and value system. He writes the script, and lets you be the director, the producer, the makeup artist, and the choreographer.” (Which for me, the above would be guided by the Holy Spirit.)
Tim’s book reminds me of another author, Fritz Kling, who wrote about challenges for global evangelizing, and how the methods need to change to reach people in today’s world. Thus I find Tim’s challenges to change the old methods of evangelizing, and to show Christ relationally, one-on-one, in honest, transparent and authentic ways without using today’s trinkets (WWJD) or our Christian T-shirts is so right on.
Tim doesn’t give you the how-to’s (tactics), as he feels we all have our own unique talents, abilities, and (spiritual) gifts to influence people in our own areas of influence (missions). And as varied as we are individually, he believes there are multitudinal ways to creatively witness while staying within the bounds of the Gospel message. His use of describing how business uses new tactics to claim new business, Christians need to stretch themselves in how they share the Gospel of Jesus. As Tim states, “Missions don’t change. Tactics do (or should).”
I agree with Tim’s message of changing some of the methods we use today. As Paul writes in 1 Corinthians 9:20-22, which is in Tim’s Discussion Questions under Chapter 5, “We need to try to find common ground with the people we know, doing everything we can to save some.” This is the message I believe Tim is encouraging us to do today through his book, Branded. With his wit, he motivates and inspires us to be effective in our witnessing. I was challenged!
The Discussion Questions at the end of the book will challenge you to step out of the box in regards to witnessing. Though I do agree with changing some of the methods in many circumstances, I do take exception to withholding our tithes from the church. The tithe belongs to the Lord. We could easily use our entertainment monies to do the same.
This book was provided by Cat Hoort of Kregel Publications in exchange for my honest review.